VIDEO: What is placement targeting?

Here's the video of AdSense Optimization: Opt-in to Placement Targeting.

From Google Support:

What is placement targeting?

One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on a site's sports pages or all ad units at the top of the page.

Advertisers find ad placements in several ways, including by listing websites where they'd like to advertise or by searching for placements that match the themes and topics they'd like to target.

If your site is part of the AdSense network, it should automatically be visible to advertisers as an available ad placement when they search for themes or topics related to the content of your site. You can also define your own ad placements using specific sub-sets of ad units on your site.

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What is Google AdSense Page RPM?

What is RPM and what is its effect on my adsense earning?

Best answer by gddsmith:

It's page revenue per 1000 ad unit impressions. If you go to the Performance report & click the ? mark to the right of the RPM up by the graph it explains it.

When you click RPM on the performance report for the last 7 days it simply rearranges the order. The default of the list to start is by date, when you click RPM it rearranges the list in order of the highest to lowest RPM, click RPM again & it will rearrange it in lowest to highest order.

RPM has no effect on earnings, it's simply a calculation of how much you would earn for 1000 impressions based on the earnings & page views you actually had.

RPM = Actual estimated earnings divided by ad unit impressions received times 1000

Note that if you are viewing ad impressions it gives you the RPM which is based on ad unit impressions/queries, if you are viewing Page Views it gives you Page RPM which is based on the number of page views instead of ad unit impressions. Therefore Page RPM is what was called Page eCPM in the old interface.

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AdSense � Allow and Block Ads � Video

Here's the video on How to Block and Allow Ads in Google AdSense.

Watch and learn how to block ads by advertiser URL, category or ad network.

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What is Above the fold? � Web Design

Many website mension this name, when topics is about Google Adsense.

From Wekipedia:

Read:

"Above the fold" is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper, or in case of webpages, the part of a page that's visible without scrolling. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper.

Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day's most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

The term can be used more generally to refer to anything that is prominently displayed or of highest priority.
This term has been extended and used in web development to refer the portions of a webpage that can be visible without scrolling. However, some have suggested that this term is vague as screen sizes vary greatly between users, especially in an era where websites are viewed with mobile devices as much as home computers.

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What is Google AdSense Coverage?

Becky Sharpe Ask a Quistion: I've noticed this new metric in the new AdSense interface and can't understand what it is meant to represent. For example, today the percentage for Content is 69.64% and the percentage for Search 100%. I've searched to FAQ's but nothing makes much sense to me. Any clarification would be very welcome.


Best answers by Engineer Guillaume: Hi Becky, This is a good question. Unfortunately the documentation is not complete yet, so here is a temporary explanation: Coverage is the percentage of ad unit impressions or queries that showed ads: - A coverage of 100% means that AdSense was always able to provide ads to match the content of the page (Content) or the query keywords (Search). - A coverage of less than 100% means that AdSense was not able to find ads for some ad units or search queries, which didn't show ads as a result. Hope this helps, Guillaume

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