Many webmasters often have some basic SEO Questions that go unanswered or they just they get confused assuming SEO is an emerging thing & there are lots of resources found on web. All the SEO newbies who has SEO related doubts will get clear understanding reading this article.
Below are the basic SEO Tips that Google follows to optimize their websites like Youtube, Facebook etc...
a. Create unique & Accurate Page Titles - Page title is the first thing that every one notices after visiting your site.
b. Make proper use of the "description" meta tag - Google clearly states that Meta tags such as (Meta Description) is not dead! Meta description is nothing but describing our website concept in simple sentences with our targeted keywords so that Google identifies the topic of our website easily.
c. Improve the URL structure of your Site - Use words in your URL. - URLs with relevant words to your site's content and structure are friendlier for visitors navigating your site as well as to rank well. Avoid using lengthy URLs with session IDs and non-readable parameters.
d. Easy Navigation - Make your navigation as easy as possible for your users to surf from general content to the inner pages i.e., more specific content they want on your site.
e. Write genuine content and Provide Quality Services - Write easy-to-read text as readers enjoy content that is well written with sub-headings and easy to follow.
f. Use keyword rich anchor text - Always try to use descriptive anchor text as the text you use for a link should provide basic idea of what the page is linked to. Also use internal linking i.e., link between your old posts in a natural way so that it will be easier for Google to crawl your internal pages too.
g. Image Optimization - Use descriptive file names and alt-text for all images. Don't try to stuff keywords in the alt tag.
h. Make use of robots.txt file effectively- Robots.txt will help search robots what to consider and what not to consider indexing.
i. Use rel="nofollow" for links in required places - Placing rel="nofollow" for a link will tell Google that certain hyperlinks on your site should not be followed i.e., your page rank should not be passed to the pages you linked to. Use in places like blog comments, when linking to other sites etc...
j. Promote your website using Social Media - Off-line promotion like participating in social communities will make your blog more popular.
k. Webmaster tools - Google webmaster tools will help webmasters better control how Google interacts with their sites and get valuable information from Google about their site.
l. Make use of web analytics services - Use Web analytics to know the traffic status and other important areas to optimize for better visibility.
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